Founder · one human · AI-native

One human. AI-native reach. Personal accountability.

Martin Uetz is building humAIne as a one-human research venture: agents extend the work, but judgement and responsibility stay with the founder.

Martin Uetz, founder of humAIne
Martin UetzFounder, humAIne
One human / AI-native Directly accountable
26 yearsChannel-sales experience
HP · Fujitsu · CiscoInside global technology
One humanDirect accountability

The first lesson

My first AI was a yellow toy van called George.

Voice-controlled, said the box. I would announce “George, left!” and George would roll forward, turn right or stop entirely. My mother and I laughed until we could not breathe.

Four decades later, that memory still carries the useful point: technology is most valuable when it enlarges human capability rather than pretending to replace human responsibility.

“The research process is AI-native. The judgement is mine.”

I started at sixteen as an apprentice at HP in Widen, Switzerland, and spent 26 years in channel sales at HP, Fujitsu and Cisco. On 31 December 2016, a reorganisation ended that chapter and opened the next one.

Since then, I have worked as an operator and co-founder across online education, food and health technology. humAIne brings those threads together through research into business, technology and human development.

Away from the work: Swiss-British, married to an Icelander, two grown sons and a golf game that has travelled through more than a hundred courses. Summers are for Iceland.

How the work gets done

One desk. Three disciplines.

The operating model is deliberately concentrated: agents for reach, experience for context and public work for accountability.

  1. 01

    Research before rhetoric

    Every thesis starts with evidence, moves through a structured research process and ends in a position that can be challenged.

  2. 02

    AI-native, human accountable

    Agents expand the research surface. Martin makes the judgement, owns the conclusion and remains accountable for what is published.

  3. 03

    Conviction stays revisable

    A strong view must guide a decision without becoming immune to new evidence. Learning continues after the conclusion is formed.

Current state / 2026

Building the intelligence before the institution.

humAIne is pre-incorporation and one-human. The present work is research, positioning, the book and internal tools. Advisory and active ownership belong to the long-term thesis; they are not presented as established operations today.

Founder's desk / 2026
  1. 01Research and evidence
  2. 02Positioning and narrative
  3. 03The book
  4. 04Internal agent tools

Ideas that change the game

Start with the evidence.

The clearest introduction to humAIne is the work itself: dated, specific and open to scrutiny.

Explore the research